Gläserne Molkerei: verdict “doubly good”
“Transparency and credibility” is the motto Gläserne Molkerei lives by.
Managing Director Gläserne Molkerei
“Milk from Gläserne Molkerei is doubly good” according to the results of the comprehensive milk comparison carried out by German consumer organisation Stiftung Warentest. Firstly in terms of good quality, and secondly in terms of sustainability as regards animal welfare, environmental protection and producer price. And in general, the findings showed that the lower the price, the lower the commitment to animal welfare, the environment and fairness.
“Transparency and credibility” is the motto Gläserne Molkerei lives by. The company, which was founded in 2001, has two fully accessible production sites in north-eastern Germany and has firmly incorporated sustainability into its strategy.
Test confirms comprehensive sustainability
Sustainable milk is defined by respectful treatment of animals and the environment as well as fairness in the value chain. The not-for-profit German consumer organisation Stiftung Warentest therefore takes a broad approach to its sustainability test on various whole milks. Dairies and retailers were required to provide details on environmental protection, animal welfare and milk price. A comprehensive quality test was also carried out covering aspects such as ingredients, harmful substances, microbiology, packaging and declaration.
Gläserne Molkerei was the top performer in the sustainability test thanks to exemplary standards in animal welfare, pricing and price transparency. In the key category of animal welfare, it was the only German dairy to be rated “very good” and obtain full marks. The only small minus points were in environmental protection in own operations and general guidelines.
Drinking milk from Gläserne Molkerei was also among the top performers in the quality test and was rated “good”.
Exemplary animal husbandry
Ambitious standards and strict controls in terms of husbandry conditions, herd management, animal health, feed and other factors lie behind the highest rating and leading position in animal welfare. The high standard was confirmed by the impression gained by the testers when they visited the farms.
All of Gläserne Molkerei’s approximately 150 milk suppliers – with the exception of three small ones which are in the process of converting – house their cows in species-appropriate cowsheds. In addition to the mandatory grazing pasture, 70% of the farms also have a non-covered open area which is accessible to the cows at all times. In return, the dairy farmers receive a milk price of between EUR 0.48 and EUR 0.50 per kilogram, which is between EUR 0.10 and EUR 0.15 higher than for conventional milk.
Considered merely in terms of price, the test clearly concludes that the less consumers pay for milk, the lower the performance of the supplier in terms of animal welfare, environmental protection and Fairness.